About Us

Rooted in craft, The Whole Nine Yards journey began with a vision to provide authentic craft while empowering artisans from across the world.

The Whole Nine Yards means everything you can possibly have, want or desire. The words – ‘The Whole Nine Yards’ arouse feelings of blissfulness and being complete at the same time.

Created with artisans across villages in Kashmir, Classical craft of Kashmir 'Tilla Dozi' entails our signature collection. TWNY innovates traditional embroidery in pursuit of defining a new aesthetic vocabulary and believes in slow fashion, sustainability and creating timeless pieces, which can be passed on to future generations.

Neha Chawla pursued Fashion and Luxury Business from IFA Paris, Fashion design: Sewing and Construction from Parsons school of Design, New York and did her Engineering from Nagpur University. She always had a natural inclination towards fashion. She is an avid traveler which helps her to detox and keeps her creativity alive. Her travel experiences inspire the mood board for her exclusive collection. Neha believes “No matter how hard the  past is, you can always begin again”